You might have fantastic products and services to offer the world, but if you can’t get their attention, then there’s only so much success that’ll come your way. In a crowded marketplace, it’s more important than ever that you’re taking the time to capture the public’s imagination. Of course, this is easier said than done. There is, after all, a lot of competition out there!
But as we’ve seen with other brands, it’s not impossible. In this blog, we’ll run through some tried and tested tips that’ll ensure people pay attention to your brand.
Define Your Branding
A company’s branding is more important than many people think. It’s effective because it allows companies to slowly drip feed themselves in the public’s consciousness. It’s unlikely that a person will remember your business just from the first time they come across it. But if they interact with it again and again, then eventually they’ll pay attention. It’s really important to use the same colors, imagery, fonts, and words in your publications. Over time, pattern recognition will kick in, and they’ll know who you are.
What Will Stick In The Mind?
If you want people to remember who you are, then, well, you need to be memorable! This is something that many companies struggle with. You could have great products, but if your advertisements and marketing are forgettable, then you’ll struggle to make sales. So be sure to work on making your marketing stand out from the crowd. To do this, it’s best to look at the tactics and techniques that worked for other companies. You could give your adverts some personality and make them fun — that’s the formula that worked wonders for the Shamwow Guy, for instance. It’s all about finding a way to make your company stand out in the minds of potential customers.
Offers and Freebies
Who doesn’t love getting something for nothing? We all do. People might be somewhat interested in your business, but they might need a bit of push to become true believers. So why not look at giving them a taste of what you have to offer? How you do this will depend on the type of business you run. Some companies can’t give out freebies. If you’re in that camp, then an introductory deal could be the way to go. It’s all about offering something that’s relatively risk-free from the consumer’s perspective.
Targeted Marketing
Another good tip is to just focus on the people who you already think will be interested in your company. All too often, companies try to grab the attention of everyone. In reality, it makes a lot more sense to just target people in your target demographic. If you’ve conducted market research well, then you should have a fairly strong idea of which types of people are likely to like your brand. With online advertising, it has never been easier to get your marketing just in front of those people. It’s an effective way to use your budget. There is, after all, no point trying to appeal to people who won’t be interested no matter how hard you try.
